SOBO SQUASH Q & A

 

  • What was your reaction to the lifting of the ban by MBS on the use of Tartrazine?
  1. As a company producing beverages, we take the reversal of this ban as a positive development.
  • Were you involved in discussions with MBS regarding the lifting of the ban?
  1. Dialogue between Castel Malawi and the Malawi Bureau of standards remained open and it was in our best interest to resolve the issue around tartrazine.
  • Why did you remove Sobo Squash from the Market?
  1. Post the suspension of the use of Tartrazine in Sobo Squash we introduced a substitute colorant which created separation of product. We opted to discontinue production until a lasting solution was found.
  • Was the suspension of sediments due to fact that Castel stopped the use of tartrazine?
  1. Yes. Because were using natural colorant (beta carotene) which are difficult to dissolve leading to the lifting of the juice part of the product.
  2. Why did you not inform the public of the withdrawal?
  3. The withdrawal was communicated through our Customers in order not to create panic with our consumers. We have a wide network of wholesalers nation-wide, this made the process quicker and manageable.
  • Has the formulation for Orange Squash changed? 
  1. We have maintained the Original recipe which contains tartrazine
  • Has the formulation for Pineapple Squash changed?
  1. No.
  • What flavours have you re-launched?
  1. A) Orange and Pineapple Squash in 2 liters
  • Where can we buy Sobo Squash?
  1. A) At supermarkets, superettes and groceries nation-wide at MK 2,400 per bottle
  • Does the shelf life of the Sobo Squash change because of the change in the recipe/ formulation?
  1. A) The shelf life for Orange and Pineapple is 4 months
  • Is Sobo Squash here to stay?
  1. A) Yes

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